Hi, I am
Salma Amin
UX Researcher | UX Designer | Product Designer
Crafting Human-Centered Solutions -
Blending PhD Research Depth, Business Acumen, and INFJ Empathy
Hello! I'm Salma, a passionate researcher and designer navigating the dynamic world of user experience. My PhD in Management, combined with my background in Computer Science, fuels my drive to explore research-based digital solutions for diverse challenges, always with a keen focus on P&L and ROI. My INFJ empathy consistently guides my commitment to human-centered solutions.
I seamlessly blend qualitative depth with quantitative precision, tailoring methodologies to fit the unique nuances of each project. Whether I’m mapping the user journey through design thinking or employing systems thinking to develop cohesive product experiences, my work tells a compelling story rooted in user insights. I am dedicated to crafting designs that not only meet user needs but also drive business success.
Hi, I am
Salma Amin
UX Researcher | UX Designer | Product Designer
Crafting Human-Centered Solutions -
Blending PhD Research Depth, Business Acumen, and INFJ Empathy
Hello! I'm Salma, a passionate researcher and designer navigating the dynamic world of user experience. My PhD in Management, combined with my background in Computer Science, fuels my drive to explore research-based digital solutions for diverse challenges, always with a keen focus on P&L and ROI. My INFJ empathy consistently guides my commitment to human-centered solutions.
I seamlessly blend qualitative depth with quantitative precision, tailoring methodologies to fit the unique nuances of each project. Whether I’m mapping the user journey through design thinking or employing systems thinking to develop cohesive product experiences, my work tells a compelling story rooted in user insights. I am dedicated to crafting designs that not only meet user needs but also drive business success.
My Case Studies
My Case Studies
01
Confer-Meet :
Meeting-room Booking App
For my solo UX case study for a course work, I developed a meeting-room booking app using the design thinking process. Conducting secondary research and user interviews, I created an empathy map, persona, and a user journey map. I utilized key insights to construct a diagram illustrating users' processes, needs & challenges, forming a foundation for the solution concept and the entire app. I applied the glassmorphism style to implement my idea. Following UI design, I conducted usability testing with Maze, measuring success, duration, error rates, task satisfaction, and overall usability.
Tools:
Approach: Design Thinking, Competitive Analysis, Interviews, User Persona, Empathy Map, User Journey Map, Task Flow, User Flow, Sitemap, Low & Hi- Fidelity Wireframes, Design System, Typography, Prototype, Usability Testing
Dovetail
Zoom
Notion
Maze
Figma
02
Sky Peeker :
The Weather App
Participating in Product Design Bootcamp by Dev & Design, I collaborated with an international team to conceptualize and design a weather application. My key contributions included conducting competitive analysis, SWOT analysis, surveys, creating user personas, empathy maps, and designing the information architecture. Additionally, I crafted both low and high-fidelity wireframes and a prototype for a specific tab in the app.
Tools:
Approach: Design Thinking, Competitive Analysis, SWOT Analysis, Survey, User Personas, Empathy Maps, User Flow, Information Architecture, Low & Hi- Fidelity Wireframes, Design System, Typography, Prototype, API Integration
Figma
Zoom
Notion
03
the HIRING Desk - Job Portal
( A Proposed Solution )
In my PhD thesis, I advocated for a digital platform aimed at mitigating skill shortages in a region. Applying a systems thinking methodology, I utilized a causal loop diagram to pinpoint critical leverage points. Drawing inspiration from Donella Meadows' 12 Leverage Points, I identified strategic places and methods for effective interventions.
Tools:
Approach: Systems Thinking, Causal Loop Diagram, Donella Meadows Leverage Points Identification.
Lucidchart
MS Office
Figma
04
"Hold & Direct"
Student Filter Model
This is my award-winning student-centric solution model proposed for a university-level competition. Employing a design-thinking process, I analyzed the complex experiences and challenges faced by students in their journey toward becoming skilled professionals. Through thorough research and stakeholder interviews, I identified key pain points and formulated a comprehensive solution model.
Tools:
Approach: Design Thinking, Secondary Research, Stakeholder Interviews, Contextual Inquiry, Student Personas, Student Journey Map
Miro
MS Office
05
My PhD Research
In A Nutshell
In my doctoral research, I delved into the critical issues of skill shortages and skill mismatch. Employing a thematic literature review, I crafted a conceptual framework using Nvivo. Subsequently, I conducted post-hoc analyses and hypothesis testing on SPSS. A notable outcome of my thesis is 'The Hiring Desk,' a digital platform recommended for addressing skill shortages and mismatch. The proposal integrates systems thinking and leverages Donella Meadows' intervention points for optimal impact.
Tools:
Approach: Secondary Qualitative Research, Primary Quantitative Research, Thematic Literature Review, Pilot Study, Questionnaire, Surveys, Statistical Analysis, Post-hoc Tests, Hypothesis Testing, Tables and Graphs
NVIVO
MS Office
SPSS
01
Confer-Meet : Meeting-room Booking App
For my solo UX case study for a course work, I developed a meeting-room booking app using the design thinking process. Conducting secondary research and user interviews, I created an empathy map, persona, and a user journey map. I utilized key insights to construct a diagram illustrating users' processes, needs and challenges, forming a foundation for the solution concept and the entire app. I applied the glassmorphism style to implement my idea. Following UI design, I conducted usability testing with Maze, measuring success, duration, error rates, task satisfaction, and overall usability.
Tools
Approach
Figma
Dovetail
Maze
Zoom
Notion
Design Thinking, Competitive Analysis, Interviews, User Persona, Empathy Map, User Journey Map, Task Flow, User Flow, Sitemap, Low & Hi- Fidelity Wireframes, Design System, Typography, Prototype, Usability Testing
02
Sky Peeker - The Weather App
Participating in Product Design Bootcamp by Dev & Design, I collaborated with an international team to conceptualize and design a weather application. My key contributions included conducting competitive analysis, SWOT Analysis, surveys, creating user personas, empathy maps, and designing the information architecture. Additionally, I crafted both low and high-fidelity wireframes and a prototype for a specific tab in the app.
Tools
Approach
Figma
Zoom
Notion
Design Thinking, Competitive Analysis, SWOT Analysis, Interviews, User Personas, Empathy Map, User Flow, Information Architure, Low & Hi- Fidelity Wireframes, Design System, Typography, Prototype, API Integration
03
The HIRING Desk - Job Portal (A Proposed Solution)
In my PhD thesis, I advocated for a digital platform aimed at mitigating skill shortages in a region. Applying a systems thinking methodology, I utilized a causal loop diagram to pinpoint critical leverage points. Drawing inspiration from Donella Meadows' 12 Leverage Points, I identified strategic places and methods for effective interventions.
Tools
Approach
Lucidchart
Figma
MS Office
Systems Thinking, Causal Loop Diagram, Donella Meadows Leverage Point Identification
04
"Hold & Direct" Student Filter Model
This is my award-winning student-centric solution model proposed for a university-level competition. Employing a design-thinking process, I analyzed the complex experiences and challenges faced by students in their journey toward becoming skilled professionals. Through secondary research and stakeholder interviews, I identified key pain points and formulated a comprehensive solution model.
Tools
Approach
Miro
MS Office
Design Thinking, Secondary Research, Stakeholder Interviews, Contextual Inquiry, Student Personas, Student Journey Map
05
My PhD Research In A Nutshell
In my PhD research, I delved into the critical issues of skill shortages and skill mismatch. Employing a thematic literature review, I crafted a conceptual framework using Nvivo. Subsequently, I conducted post-hoc analyses and hypothesis testing on SPSS. A notable outcome of my thesis is 'The Hiring Desk,' a digital platform recommended for addressing skill gaps. The proposal integrates systems thinking and leverages Donella Meadows' intervention points for optimal impact.
Tools
Approach
NVIVO
SPSS
MS Office
Secondary Qualitative Research, Primary Quantitative Research, Thematic Literature Review, Pilot Study, Questionnaire, Surveys, Statistical Analysis, Post-hoc Tests, Hypothesis Testing, Tables and Graphs
